University Students Attitudes: Croatia Versus Turkey

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Norman V. Schnurr
Stanko Racic
Tomislav Gelo


international business education, perception of home country and USA, gender differences


We surveyed Croatian and Turkish business school students, from universities emphasizing globalization, to analyze whether consideration for travel to the USA is affected by attitude toward their own country and the USA The results from comparing and contrasting differences between these countries and differences between males and females in each country - and their counterparts in the other country - may also give an outlook to future business relationships between the USA and these countries. Based on a t-test, Croatian students ratings of the USA were significantly more positive, but there was no statistically significant difference in expectations to travel to the USA.


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