Making Progress: The Use Of Multiple Progress Reports To Enhance Advertising Students’ Media Plan Term Projects

Abstract

Since the AACSB mandates that students demonstrate effective oral and written communication skills, it is imperative that business professors do what is necessary to improve such skills. The authors investigate whether the use of using multiple progress reports in an Advertising class project improves the final product. The data results show that grades are improved and satisfaction with the class is enhanced when these multiple progress reports are utilized in a term project.