Innovation In Assessment: Injecting Reality Into Business Education

Abstract

Relevance and reality are often thought to be absent from business education. This paper shows how innovation can be linked to reality in a very simple fashion. It takes us away from the notion that innovation has to be technology based. While much is indeed written in this area of innovation utilising new technologies, this paper takes us back to basics. It documents the introduction and implementation of an innovative assessment task that has no technical element. The assessment entitled International Marketing in Action brings reality and relevance to students’ learning experience by exposing them to everyday happenings and thereby immersing them in the learning experience.