Enhancing Creative Thinking In A Case-Based MBA Course

Abstract

Improving the critical thinking ability of students is a learning outcome of many undergraduate and graduate courses.  While case-based courses encourage higher order critical thinking, students still often become rote in the application of concepts and theories to problem-solving situations.  This paper presents an example of a graduate marketing MBA course that was revised by integrating the creative problem solving process with the traditional case analysis process in order to enhance student critical thinking and problem solving skills.