What Should A BBA Graduate Be Able To Do?: These Competencies Are Essential

Abstract

University Schools of Business Administration are continually responding to the demands of stakeholders concerning the quality of the education embodied in the Bachelor of Business Administration degree. This collaborative paper discusses the competencies that are considered essential from the viewpoint of four stakeholders: accrediting agencies, faculty/administration, employers, and students/graduates. The authors present and support their views on competencies—identifying, achieving, assessing, and maintaining currency—in preparing future business leaders.