Ethical Ideology And Cultural Orientation: Understanding The Individualized Ethical Inclinations Of Marketing Students

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Brent Smith


marketing ethics, business education, culture, ethical ideology


As todays marketing graduates formally enter the business profession, they are expected to demonstrate the fruits of their ethics-intensive education. Hence, their professors and future bosses may call upon these graduates to discern and deal with ethical situations that affect various aspects of company and consumer relations. However, students enter the classroom and business environment with their own individual orientations and ideology that help them determine when an issue is ethical and requires a certain response. Here, I examine the influences of the marketing students personal cultural orientation and ethical ideology on ethical perception and ethical inclination within the context of two hypothetical marketing/sales scenarios. The findings contribute to the ongoing debate about whether or how much business ethics can really be taught.


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