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Interactive Technology and Audience Response Technology
This paper proposes that Interactive Technology can help professors enhance communication, attitudes, and interest in the classroom. This paper describes Interactive Technology, how professors can use it, and preliminary findings of its effectiveness. These findings suggest that the use of Interactive Technology can enhance students’ attitudes. Additionally, students surveyed, who had used Interactive Technology in a Consumer Behavior course agreed that its use made the course more interesting and attention getting, and they were satisfied with the course. Preliminary findings, however, also suggest that Interactive Technology may not enhance attendance, course preparation, and retention.