Segmentation Of The Off-Peak Wine Tourist In Canadas Niagara Region

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Carman W. Cullen
Brock University

Eugene Kaciak
Brock University

Linda Bramble
Brock University

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Abstract

This paper segments the off-peak wine tourist in Canadas Niagara region. Three factors, Wine Knowledge (cognition), Winery Enjoyment (affect), and Winery Behaviour (behavioural intention), grounded in attitude theory, were discovered.

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Published
Aug 1, 2005
DOI https://doi.org/10.19030/iber.v4i8.3608

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How to Cite
Cullen, C. W., Kaciak, E., & Bramble, L. (2005). Segmentation Of The Off-Peak Wine Tourist In Canadas Niagara Region. International Business & Economics Research Journal (IBER), 4(8). https://doi.org/10.19030/iber.v4i8.3608
Issue
Vol. 4 No. 8 (2005)
Section
Articles