Segmentation Of The Off-Peak Wine Tourist In Canadas Niagara Region

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Carman W. Cullen
Eugene Kaciak
Linda Bramble

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Abstract

This paper segments the off-peak wine tourist in Canadas Niagara region. Three factors, Wine Knowledge (cognition), Winery Enjoyment (affect), and Winery Behaviour (behavioural intention), grounded in attitude theory, were discovered.

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