Economic Factors And Individual Investor Behavior: The Case Of The Greek Stock Exchange

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Anna A. Merikas
Andreas G. Merikas
George S. Vozikis
Dev Prasad



This study undertook an empirical survey of the factors, which mostly influence individual investor behavior in the Greek stock exchange. The results revealed by our sample of 150 respondents confirm that there seems to be a certain degree of correlation between the factors that behavioral finance theory and previous empirical evidence identify as the influencing factors for the average equity investor, and the individual behavior of active investors in the Athens Stock Exchange (ASE) influenced by the overall trends prevailing at the time of the survey in the ASE.


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