Cohort Analysis: Analyzing Data On Product Use

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Joseph L. Bonnici
William B. Fredenberger

Keywords

grocery store, product use, Palmore's cohort analysis technique

Abstract

Palmore’s cohort analysis technique is a practitioner-oriented method to unravel age, period, and cohort effects in the data on product use.  The technique is fully explained, and towards the end of the article, it is applied to grocery data for illustration purposes.

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