A Managerial Framework For Evaluating World Markets For Direct Investment

Abstract

This paper presents a managerial framework for improving the quality of the decision making process involved in selection of new foreign markets for direct investment. The framework consists of four profiles: Market Characteristics, Competitors, Firm Capabilities, and, Competitive Parity/Superiority. Weights of individual elements within each of the profiles as well as the profile as a whole cane be assigned by managers to reflect the internal and external constraints and requirements of the firm considering foreign direct investment.