Examining Childrens Perceptions Of Parent-Adolescent Communication Quality, Consumption Interaction, And Shopping Enjoyment

Abstract

The purpose of the present study is to examine the influence of family communication patterns on parent-adolescent consumption interaction and adolescent shopping enjoyment. The present study utilizes survey responses from 263 high school students and 338 junior high school students. Results from each sample indicate that communication quality between parents and their adolescent children impacts the consumption interaction taking place between the parents and their children. Additionally, results indicate that mothers are more likely to positively influence adolescent shopping enjoyment as compared to fathers.