Nerds: A Case Study Of The PC Industry

Abstract

This paper discusses the use of a PBS video, Triumph of the Nerds, as a video case study of the personal computer industry. The program traces the birth of the microcomputer industry through interviews with the founders of the industry, including Bill Gates, Paul Allen, Steve Jobs and Gordon Moore. The video is more than an entertaining look at the personal computer industry, but also provides numerous lessons on topics such as protecting intellectual property, strategic alliances, disruptive innovations, competitive strategy, marketing and entrepreneurship.