Vinchel Contemplates Market Expansion Strategies

Abstract

This case is prepared as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. Support for this case was provided by the U.S. Agency for International Development (USAID) through the Eurasia Foundation in Washington, D.C. for which we are very grateful. We would like to express our gratitude to the management of Vinchel Winery for their participation in discussions and provision of materials without which this case study would not have been possible.