Pure Fiji Export Limited: A Skin Care Company In Harmony With Nature And Culture

Abstract

Pure Fiji is a privately-held, Fijian-owned company providing quality, USA niche market, botanical skin care products, while passionately concerned for the local environment and development of rural women in Fiji. This paper explores the company’s success factors and its contribution to local development, while establishing a profitable, rapidly growing company with an international reputation for its environmentally friendly, botanical products targeted at the rich and famous, particularly in the USA. The paper also explores Pure Fiji’s international expansion approach, which is cautious and based on careful supplier selection and relationship management.