Case Study: Pacific Green Industries (Fiji) Limited: Pacific Palmwood Furnitures Green Approach

Abstract

Pacific Green is a green furniture company producing up-market furniture made from senile coconut trees. This paper explores the unique characteristics of this company and its success in world markets. Originally operating only in Fiji, the company now sources finished wood from Fiji and carries out its manufacturing assembly operations in China. It has showrooms across the world. The paper also highlights issues which need to be further explored, including concerns from the fast growing coconut oil skin care industry in Fiji about continued availability of high quality coconut oil, since senile trees still produce at a reduced but reasonable rate and no formal replanting program is in place. Coconut oil is also being considered as a viable source of biofuel, placing further pressure on future coconut availability.