Guilty By Association: The Boycotting Of Danish Products In The Middle East
Main Article Content
Keywords
Boycotts, Freedom of Speech, Blasphemy, International Marketing
Abstract
We present a business situation encountered by several multinational corporations as they faced social boycotts of their products in countries where the policies of their home countrys government were unpopular. The case examines the issues surrounding the boycott of Danish products following the publication of cartoons depicting the likeness of Prophet Muhammad in what was interpreted as blasphemous by Muslim consumers.