The A-VEDAM Model For Approaching Vehicle Exterior Design

Abstract

The exterior design of a vehicle is an important subjective factor in customer purchase decisions today, and it is critical that designs match customer lifestyles. This paper introduces A-VEDAM (Amasakalab’s Vehicle Exterior design Approach Model), a model for approaching exterior design in a way that harmonizes the external form (profile) and color of the vehicle to meet the demands of the coming years. The development of the A-VEDAM focuses on the fact that more young women are getting driver’s licenses and purchasing cars.