What Executives Can Learn From Bono

Abstract

The purpose of this research is to determine what executives can learn from Paul David Hewson (aka Bono). To determine this information, a historical study of Bono’s life was conducted with the hopes of uncovering key learning points and takeaways for executives. The main findings of this study indicate that there are various lessons executives can learn from Bono’s unconventional voyage to stardom and power. The results of this exploratory study can potentially ignite increased research on Bono’s journey and what executives and corporate America can learn from this musician from Dublin.