A Study Of The Management Of Thai Food Shops In Auckland, New Zealand

Abstract

This study aims to present: (1) the motivations behind the decision to set up Thai food shops in Auckland, New Zealand, (2) how the owners manage their business, and (3) the support requirements from the Thai government. This study includes an in-depth interview of a Thai man who is an owner of three food shops in Auckland. From the study, we found the motivations of the owner to set up business in New Zealand were that he likes the country, because the people have discipline and follow the rules, and he has a girlfriend who previously worked in Auckland. In addition, we found that to run a Thai food shop in New Zealand, a businessman must know service, marketing, food standards, consumer behavior, and other aspects of running a business, such as the costs of labor and operating expenses.