An Integrative Business Case Utilizing An Online Database

Abstract

This paper describes a unique business case that is an integration of topics in accounting information systems, managerial accounting, economics, and marketing into a single comprehensive student project on the internet. The project described gives students experience using an online database and php coding to interact with this database. The problem also involves demand functions and profit maximization with elementary calculus. The information system used is a website that assists a company employee in setting prices of products for optimal profit, given information concerning demand function parameters, costs, and marketing options. Although this project was used in an accounting information systems course, it could also be utilized in other courses such as introductory database management systems, managerial accounting, or introductory information technology. The project can be easily modified to align with the experience and sophistication of the students.