Marketing Education In A Changing Educational Environment

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Robert L. Johnson

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Abstract

Traditional academe as well as the new for-profit upstarts have suddenly gotten aggressively involved in marketing education. This paper will look at post secondary higher educational institutions, their marketing activities and the changes technology has triggered in curriculum, the rise of innovative marketing activities in both traditional and distance education, the role for-profit institutions has had on marketing methods, and what does it all mean for administrators in an age of changing values on what an education should be as well as cope with the increasing demand for expanded enrollment in order to survive. 

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