Why Advertising Does Not Cause Smoking Initiation

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Lucy L. Henke
Gwen Fontenot

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Abstract

Several charges have been leveled against advertising as the cause of smoking initiation among both young people and adults, but an examination of the relevant literature indicates that advertising is not the cause of smoking initiation.  The present study is an examination of the role of advertising in the consumer decision making process generally, and specifically with regard to decisions about smoking.

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