Images Of Online Versus Store Shopping: Have The Attitudes Of Men And Women, Young And Old Really Changed?

Abstract

This study examines the effect of the consumers' sex and age on their perceptions of the problems and the benefits of shopping and buying online, compared to doing so in a traditional retail store. Overall image profiles can be viewed, but the principal focus is on the similarities and differences between gender and age groups. Along with perceptions of problems and benefits of online buying, a direct comparison between store versus online buying sharply reveals the contrasts among men and women of different ages.