Web Surveys In Business Research: Use, Design And Construction Issues

Abstract

Online surveys have the potential to dramatically improve the distribution of surveys, reduce the cost of administering surveys and increase survey response rates.  This can lead to an overall improvement in the quality of the research being conducted.  We first discuss the advantages and potential problems associated with online surveys.  We then discuss survey website design issues and provide guidance regarding the use of various features.  We also discuss  several website construction considerations.  Finally, we report on several viable approaches for building an online survey system, which range from inexpensive and technically challenging to expensive and easy to use and build.