Email Surveys: Additional Research Insights

Abstract

With tremendous advances worldwide being made in communication and information technology like the Internet, researchers have begun to explore new tools for conducting research like email surveys. The purpose of the present study is to review the extant literature on email survey research and present initial findings about strengths and concerns. Additionally, this study seeks to present results of an experiment conducted by the authors that compares email and mail surveys to better understand low email response rates. Results suggest there is little difference between mail and email respondents in regards gender, degree, rank, and regional location, while there are differences for accounting systems faculty and employment by universities.