Using Rubrics To Create And Evaluate Student Projects In A Marketing Course

Abstract

Faculty members should take the lead from industry and consider utilizing rubrics when they set out to explain an assignment to students and when they evaluate students’ project work in a Marketing course.  It is common for evaluation forms to ask the respondent to make a judgment of best (typically the highest number on the scale) to worst (usually the lowest number); the descriptive term and its affiliated numeric score is a rubric.  We are all familiar with rubrics and we use them frequently.  Faculty members who utilize rubrics when grading student Marketing projects will find that student understanding will improve, the process of grading will be streamlined – faster and more efficient – and their grading will be more consistent too.