Creating A New Automotive Exterior Design Approach Model: The Relationship Between Form And Body Color Qualities

Abstract

This study creates a New Automotive Exterior Design Approach Model. Form and body color qualities are objectified (quantified) in order to grasp unspoken subjective customer impressions (preferences). Related cause-and-effect relationships are then clarified. This is done with the help of statistics, which are used to identify the main elements that younger buyers are looking for in automotive body colors. Next, a survey is conducted using painted panels to find out what color elements generate subjective customer impressions. Line-of-sight analysis and 3D-CAD software are used to assign numerical values to form and color, while research-oriented CAD models and biometric devices are used to quantify the impact that form and color have on subjective customer impressions. The insights gained from this are then used to understand the relationship between survey data assessing subjective impressions and qualities of form and body color. The resulting knowledge is then applied to optimally match form and body color in a way that customers find attractive. The desired results are obtained.