E-Commerce And Small Business Enterprise Some Evidence From Northern New Jersey

Abstract

The purpose of this research was to investigate the extent to which small businesses in Northern New Jersey are prepared for e-commerce. The Internet has changed the market place and the face of business more dramatically than any other technological innovation since the Industrial Revolution. In the last ten years, the Internet has changed and fundamentally restructured business to business, business to consumer and consumer to consumer relationships. Internet based commerce is estimated to be growing at the rate of 200% per annum and the volume of Internet commerce is estimated to exceed $2 trillion by 2003.