Entrepreneurship: One Key To Integrated Business Education

Abstract

This paper presents a case study of the key issues in implementing an innovative approach to teaching the business core curriculum.  The program utilizes entrepreneurship as a key integrating theme and is designed to include two major active learning components: the development of a business plan and the implementation of a student business.  The course integrates cross-functional topic areas including accounting, finance, international business, management, and marketing.  The paper describes the program in detail and identifies the key challenges and opportunities that remain.  From the student and faculty feedback it appears obvious that while certain improvements need to be made and institutional resources increased, the course offers a unique educational experience.